iPhone 5: The Experiment

Do you own a mobile phone?
Ever watched a video or looked at a photo on your phone?
Perhaps you are dreaming of being the next Casey Neistat?
Then come take a look at this…

You walk into a video rental store (if you don’t know what one of those is time to do a Google), hunting for something to watch tonight with some popcorn and perhaps a beer or two? How do you decide what you are going to pick? You read the back of a few cases? Perhaps you’ve spoken to a friend who really recommends you watch something? You make your decision and walk to the counter to confirm your rental.
Up to this point in time you have no idea what the picture quality will be like, or how good the audio is (unless your friend really cares about that kinda stuff…). You have based your decision on what the story is going to be like.

After nourishment, shelter and companionship, stories are the thing we need most in the world. – Philip Pullman

With technology advancing like it is, there is a certain benchmark in video and audio quality that we have come to expect from just about everything we interact with, this we can classify as standard definition. For this experiment the focus will be on video rather than audio as being able to hear what is going on will be considered a pass mark (and P’s get degrees). The iPhone 5 we will be using for this experiment possesses the ability to produce HD (high definition) video based on our definition (liberated from Wikipedia): “High-definition video is video of higher resolution and quality than standard-definition. While there is no standardised meaning for high-definition, generally any video image with considerably more than 480 horizontal lines… is considered high-definition

Alright already we get the idea of High Definition and you wanting to use an iPhone 5 for this “experiment”. But what actually is the experiment?

With YouTube being such a widely used medium now, as well as ‘viral’ videos being shared around social media daily, we here at Technology and Transport want to prove that its not about the gear you use, but the story you tell that is important.
So with that in mind we will be using our iPhone 5 and some free video editing software (probably iMovie) to produce content and tracking its progress, to debunk the theory that you need good gear to make a good movie.
All the footage will be uploaded to our YouTube channel here (https://www.youtube.com/channel/technologyandtransport), so naturally we want you to come and check it out.

Disclaimer: This is not a paid endorsement (unless Apple wants to get in contact and change that?)

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